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Our Approach

 

Our Strategic approach to the creative process is at the heart
of the design work we produce.

Our approach to any project is very simple…

We listen
The first stage of any creative process is to understand the product. You know your own business, how it operates and the direction you want it to go – our job is to listen and learn about the commercial challenges you face and goals you wish to achieve.

We then discuss all the available options, both strategic and tactical, to recommend a plan of action.

We deliver
Savage and Gray Design Limited provides a sound consultancy service. We foster our relationships by being approachable, open, and transparent at all times. It is always our objective and commitment to deliver quality work with dedication and attention to detail, time-after-time.

We Engage your customers through a clear creative process…


  • What are your objectives, who is the target market /prospective client, where are your competitors, what is the tone of voice, your existing brand requirements, and guidelines?.

    A clear production schedule is provided with key points highlighted to keep the project on
    schedule and on budget.


  • We gather and assess research on: your market, products and competitors, developing a visual language to convey your core brand message and values. Internal /external focus group research will be undertaken if required.

  • We develop a winning creative proposal through a clear understanding of your/campaign needs and your customers/clients desires. Complete project management through to launch. Creation of Brand guidelines, print procurement and management, Distribution and full logistics support.


 

Call us for a free consultation for your latest project or fill in the form below.