University of Liverpool Institute of Population Health – ‘Listen Up’ Hearing Health Animation

We partnered with the University of Liverpool Institute of Population Health to design and develop the explainer animation for “Listen Up,” a vital research project exploring hearing health as a critical public health issue. Funded by Research England, the project translates deep academic data into an engaging visual story to highlight the scale of preventable hearing loss across the country.

Hearing loss is a silent public health crisis, affecting over 5 million older adults in England and costing the economy over £25 billion annually. The core challenge was to take this highly technical data – covering everything from socioeconomic health inequalities to links between hearing loss and dementia – and make it completely accessible to the public and policymakers. Working closely with creative lead Dr Dalia Tsimpida and the research team, our studio focused heavily on precise science communication to capture the nuances of the data while maintaining a clear, engaging visual flow.

Bringing a national health campaign to life requires a structured, collaborative workflow. From our animation studios in Cardiff and Cowbridge, we worked through step-by-step production stages to map out the narrative. We adapted the complex research findings into clear, relatable motion graphics that illustrate key risk factors, like workplace noise exposure and the stark North-South health inequalities. Keeping the process transparent and responsive allowed us to refine the visual language at every stage, ensuring the final animation delivered a powerful call to action for ear and hearing health to become a major public health priority.

The resulting “Listen Up” animation serves as the central visual tool for the campaign, successfully launching the research to academic peers, healthcare professionals, and the wider public. By combining dynamic animation with accessible storytelling, the project helps drive awareness around timely detection and equal access to care, contributing to the national goal of building a more inclusive society.