Creating a Bilingual Animation Campaign for Cardiff Council

We worked with Cardiff Council to create a clear, engaging animation promoting its new soft plastics recycling pilot and helping residents understand how the new service works. As a creative design studio specialising in animation, motion graphics and digital content, we developed a flexible suite of animated assets that could be used across Cardiff Council’s digital communications and social media channels.

Animation designed for every platform

To make sure the campaign could reach residents wherever they encountered it, we produced the animation in landscape, portrait and square formats. This included versions optimised for different digital platforms, allowing Cardiff Council to use the campaign across websites, social media and other digital channels without compromising the visual quality or messaging.

English and Welsh animation

As a bilingual campaign, the animation was produced in both English and Welsh, helping Cardiff Council communicate consistently with audiences across the city. We also created subtitled versions, making the content more accessible and ensuring the key information could be understood even when viewed without sound.

Making recycling information engaging

The aim of the animation was to turn practical information about soft plastics recycling into content that was simple, accessible and engaging. Through motion graphics, animation and clear visual storytelling, we helped communicate what the new recycling service means for residents, including the types of soft plastics involved and how they should be recycled.

A complete animated content package

From initial creative development through to the delivery of multiple formats, languages and subtitled versions, the project demonstrates how carefully considered animation and motion graphics can make important public information easier to understand and engage with.

We’re proud to have supported Cardiff Council with a versatile animated campaign designed for modern digital communications.

Looking for animation, motion graphics or bilingual video content for your organisation? Get in touch with Savage & Gray Design to discuss your next project.