National Assembly for Wales Animation


Personality, emotion, expression and gesture wrapped in a simple, successful package.


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Many of the animations we develop have a potentially complex message to deliver, and especially in the case of the Assembly for Wales animation we’ve just completed, the more a character is equipped to succinctly express that message, through personality, emotion, expression and gesture wrapped in a simple package, the more successful a campaign will be.

We were given a brief that asked to appeal to a strict target demographic, which discounted a lot of character traits. It was clear from the start that the characters we developed for this animation would ideally need to be non-gender and non-ethnicity specific, whilst being able to convey the importance of voting in the 2016 Assembly elections in a fun, accessible, informal and inclusive way. The characters also had to work successfully across all media, from large screens down to smart phones.

Making the characters distinctive was crucial, but key to this project is personality – how a character responds in different situations, in their facial expressions and body language. However ‘boiled down’ and stylised a character is, they can still be injected with appropriate charisma, which will bring them to life in a way that connects with the viewer.

Take a look at the completed animation. There’s another one in the series coming soon too, so keep your eyes peeled for the next instalment.

Illustration
Environment Creation
Bilingual
Character Design

Arts Animation Cardiff
Arts Council for Wales – ‘The Arts Matter’ Animation

An animated campaign developed for English and Welsh speakers.

Corporate animations
Cardiff Bus: A To B

Are you a smart-phoning supa-shoppa, old-school octopus, iff-bearing bear or loose-shrapnel metaller?

animation studios
Days Contract Hire

Animated explainer video of the Terms & Conditions and Hire returns process.

corporate video production
St John Wales Corporate Video Production

On Every Street: An animation video.
A first aider on every street in Wales? That’s the challenge St john Cymru have set themselves.
Our corporate video production service tell the story in style.

Kickstarter Animated Commercial

An animated commercial for The Bite Release Dog Wand.

IDP Animation

Meet Oscar – Overseas Student Central Advice Resource.

Pedalcover Animation
Pedalcover Insurance: Animated Corporate Video

A fun animated promo to introduce this unique Insurance company’s services.

animation studios | WJEC Cardiff
WJEC: English and Welsh Animation

Separate English and Welsh animation for the leading awarding organisation providing assessment, training & educational resources in England, Wales, and Northern Ireland.

Animated Video Wales
Swansea University – Baby Sleep Animation

Swansea University had some great research on the sleep patterns of babies to share with the World. We used kinetic type animation to get their message seen.

corporate animation company
Sherpa Corporate Animation

Excelerates 3 minute animated video for their unique ‘Sherpa’ product was developed to use in a variety of ways, including exhibition use, face-to-face sales tool, and web presence. The final animation is as unique as the product itself.

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