WESTACRES: ABOUT THE CLIENT
Westacres is a prestigious residential property development company that is passionate about providing high quality homes designed to afford the homeowner the very best in contemporary living.
From choosing the location of the developments, through to completion of their prestigious homes, every aspect of the design and construction process is carried out to the highest standard ensuring that their developments create a community that we and our homeowners are extremely proud of.
They pride themselves in a personal service and work alongside each home buyer taking into account their individual needs and visions, wherever possible, to provide the living space of their dreams without compromising on the finished result.
The experience and attention to detail of the dedicated Westacres team ensures that the highest standards are achieved for every home they build.
Westacres is an associate company of Morganstone Ltd established in 2008.
They are passionate about providing luxurious and bespoke homes, designed to allow the homeowner the very best in contemporary and modern living.
With a vision of instilling quality at the heart of every development, they can guarantee that every aspect of the design and construction process is carried out with exemplary standards of workmanship. Engaging with a range of traditional and innovative techniques to create high quality imaginative design and layout. Using only the best materials, they consider every small detail, allowing you to enjoy comfortable living in classic homes of distinction.
Customer satisfaction is key to the Westacre company ethos. They don’t just build houses, they build homes, and deliver their purchaser’s the living space of their dreams.
We put the properties and client at the heart of the brand to describe the customer story and their emotional interaction with Westacres and its homes.
Tone of Voice: Use of LANGUAGE
We used a range of emotional keywords to express the Westacres lifestyle experience and how if affects their clients. Putting them at the heart of the brand, underpinned with a series of human, inspirational, emotional statements to describe both the clients lived experience and also the exquisite nature of the homes themselves.
Using the dynamic angles from the main logo as inspiration we developed a range of geometric shapes for use on supporting marketing material both in print and online to underpin the main Westacres brand values of quality, elegance, space, lifestyle, innovation & design.
TELLING A HUMAN STORY:
Putting clients at the heart of the proposition with aspirational imagery and emotional keywords to underpin the main Westacres brand values of quality, elegance, environment, space, lifestyle, innovation & design.