Shaping Places for Well-being in Wales: Logo Design

The wider determinants of health are the social, environmental and economic factors that affect health and wellbeing. For lasting positive change, we need to understand and respond to the complex systems influencing these factors and our health. The Shaping Places for Well-being in Wales programme will provide a national resource to support Public Services Boards (PSB) in taking a theory and evidence informed systems approach in their work to influence wider determinants of health as they implement their well-being plans, sharing learning between PSB and across the UK. Savage and Gray were invited by Public Health Wales to develop a bilingual logo design and user guidelines for the programme, as well as a 3-minute animation in English and Welsh to help tell the ‘Shaping Places’ story. We wanted to create a dynamic identity that portrayed the ‘team’ ethos that can be involved in a systems approach, and the final logo represents individual ‘strands’ coming together to shape a new ‘whole’.