Originally launched in 2003, WordPress has become one of the most popular content management systems (CMS) in the world. Used by over 70 million sites, this widely-used CMS has become a powerful tool to control and publish content online, engage with audiences and help raise brand awareness.
Here are ten reasons why your business should be using WordPress:
1) A WordPress site will save you money
Once the initial build and testing is complete and your website is live to the world, ongoing maintenance and support charges will be at a minimum – you control your content with a few simple clicks, saving time and developer support fees, and making more of your marketing budgets.
2) Spend less time updating and more time promoting
With a streamlined content control process, auto-publishing and preset styling built-in, you’ll save many valuable marketing hours that you would have spent wrestling with your content, and gain more time to plan and create future campaigns.
3) Control access with multi-user admin permissions
Do you have a large team with different roles and responsibilities? With wordpress you can grant them access to individual areas and limit what they can control and publish.
4) Intuitive, accessible and easy to learn
Easy to learn and manage, you can add audio and video by simply pasting a url. Upload images, create pages and reorder menus in just a few steps. Then get on with your day!
5) Easy Access, everywhere
With a simple login process you can update your content on the go anywhere in the world, even via your phone.
6) A dedicated, passionate global community
WordPress is open-source software built and supported by a huge global community of designers and developers, ensuring it’s always moving forward as technology develops, so your website will never be out of date.
7) SEO control: Google loves WordPress
With Yoast SEO integrated on your website you can take control of your SEO rankings via an easy to use interface.
8) Strengthen your brand with a consistent look and feel
Ensure your visitors see your company at its best. With preset styling functionality and a flexible template structure for more bespoke design, WordPress takes care of the styling to present consistent branding, leaving you free to concentrate on creating media-rich content for your visitors.
9) Scalable, extendable, flexible
Whatever you business requirements, whether you want to start selling online, create a global membership community or take bookings and payment via Paypal or Sagepay? WordPress plugins will help power your site into exciting new areas. Join the global WordPress community and you’ll be able to take advantage of a huge range of plugins to extend the power of your website.
10) Cross system integration
One of the most exciting things about WordPress is how flexible and extendable it is. Integration with third party systems is a breeze. Running a venue with a Box office integrated with Ticketsolve or Spektrix? WordPress can utilise their API to pull the data straight into the back-end go to the website. Managing your e-list via Mailchimp? Collect email addresses and add them directly to your Mailchimp lists. Want to export customer data to an external CRM? WordPress’s flexibility allows for unlimited integration possibilities.
So if you are thinking of upgrading your website, WordPress is the perfect engine to power your online presence.