Cardiff based company Excelerate asked Savage and Gray Design to create a corporate animation to promote their product, Sherpa – the world’s first and only automatic lamp-post climbing system.

We began the process by helping them find their tone-of-voice with a selection of potential stylings for them to choose. From a script provided by Excelerate, the animation team at Savage and Gray Design created a detailed storyboard. We then worked with a professional voice-over artist and provided an appropriate music soundtrack to set the scene. From here we made a basic ‘animatic’ of the components for the client to sign-off before making the final corporate animation.

Excelerate’s 3 minute explainer video will be used in a variety of ways, including exhibition use, face-to-face sales tool, and web presence. The final animation is as unique as the product itself.

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