Ledbury Poetry Festival 2024

Ledbury Poetry Festival, the largest and most prestigious poetry festival in the UK, has long been a beacon for literary enthusiasts and poets from around the world.

Celebrating the richness of language and the power of the spoken word, the festival brochure serves as a practical guide but also  reflects the creativity and vibrancy of the event. For this task, the organisers asked Savage and Gray Design, to produce the guide for the 2024 festival.

A design that speaks poetry

Savage and Gray Design approached the creation of the Ledbury Poetry Festival brochure with a deep understanding of the festival’s essence. The team recognised that the brochure needed to be more than just an information booklet; it had to capture the spirit of poetry—its rhythm, emotion, and visual power.

The design blends text and imagery, thoughtfully arranged to guide the reader through the festival’s offerings while evoking the same emotional response that poetry itself can inspire. The layout is dynamic yet coherent, mirroring the diversity of voices and styles that characterise the festival’s lineup.

The color palette ensures that the brochure is eye-catching without being overwhelming, inviting readers to explore its pages.

Imagery that Resonates

One of the standout features is the integration of original illustrative artwork inspired by the festival’s themes.